Lifecycle Marketing Manager

Job Summary

Driving lifecycle strategy and execution, the full-time remote Lifecycle Marketing Manager will manage campaigns across the customer journey to enhance loan volume, retention, and cross-sell opportunities while leveraging data for audience targeting and testing performance.

Key responsibilities

• Own and execute lifecycle marketing campaigns to drive customer engagement and growth
• Establish audience segmentation and collaborate with Creative to optimize campaign effectiveness
• Design and analyze A/B and multivariate tests to enhance campaign performance continuously

Required qualifications

• 6+ years of marketing experience with a strong analytical mindset
• Degree in economics, engineering, statistics, math, or equivalent experience
• Proven track record in data-driven marketing and experimentation
• Ability to influence stakeholders with evidence-backed perspectives
• Experience in fintech, lending, or regulated B2C categories is a plus