Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing strategy, the full-time remote Lifecycle Marketing Manager will engage and retain users through personalized multi-channel campaigns, leveraging data and experimentation to enhance user experiences across email, SMS, push, and in-app messaging.

Key responsibilities

• Develop and implement the end-to-end lifecycle marketing strategy, focusing on onboarding, activation, engagement, retention, and re-engagement
• Plan and launch personalized multi-channel campaigns that guide users through their journey while optimizing performance through A/B testing and data analysis
• Collaborate with cross-functional teams to ensure a unified customer experience and improve event tracking and data quality for lifecycle messaging

Required qualifications

• 8+ years of experience in lifecycle, CRM, or retention marketing with end-to-end strategy ownership
• Bachelor's degree or equivalent practical experience
• Hands-on experience with modern lifecycle marketing platforms (e.g., Iterable, Braze, Hubspot)
• Demonstrated ability to build multi-channel journeys, including segmentation, automation, and personalization
• Strong analytical skills for data interpretation and decision-making