Lifecycle Marketing Manager

Job Summary

Owning and scaling the customer lifecycle marketing strategy, the full-time Fractional Lifecycle Marketing Manager will design, build, and optimize automated email and SMS campaigns to drive appointment bookings and improve customer retention in a fully remote setting.

Key responsibilities

• Manage the email and SMS lifecycle marketing strategy, including the development of automated lifecycle flows and customer segmentation
• Create, test, and launch ongoing email and SMS campaigns that enhance customer engagement and drive bookings
• Monitor and analyze campaign performance, optimizing based on key metrics and providing actionable recommendations

Required qualifications

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo
• Proven experience building and optimizing automated lifecycle marketing programs
• Strong understanding of lifecycle marketing, retention strategy, and customer segmentation
• Experience designing responsive, conversion-focused emails within Klaviyo
• Demonstrated ability to analyze campaign performance data to drive continuous improvement