Lifecycle Marketing Manager

Job Summary

Owning and scaling the customer lifecycle marketing strategy, the full-time Fractional Lifecycle Marketing Manager will design, build, and optimize automated email and SMS campaigns to drive appointment bookings and improve customer retention in a fully remote environment.

Key responsibilities

• Manage the email and SMS lifecycle marketing strategy, including the development of automated flows and customer segmentation
• Create and launch ongoing campaigns, ensuring alignment with brand voice and best practices for design and deliverability
• Analyze campaign performance metrics and implement A/B testing to optimize lifecycle marketing efforts

Required qualifications

• 3+ years of hands-on experience with email and SMS marketing in Klaviyo
• Proven ability to build and optimize automated lifecycle marketing programs
• Strong understanding of customer segmentation and retention strategies
• Experience designing responsive, conversion-focused emails
• Demonstrated ability to analyze performance data for continuous improvement