Lifecycle Marketing Manager

Job Summary

To support member engagement and retention, the full-time remote Lifecycle Marketing Manager will own lifecycle initiatives, develop onboarding workflows, and analyze programs to optimize member success on the mental healthcare platform.

Key responsibilities

• Become the expert on the customer journey and advocate for members
• Develop lead nurture and newsletter campaigns to increase purchase rates
• Analyze member lifecycle programs to optimize key performance indicators (KPIs) and drive retention initiatives

Required qualifications

• 3+ years of experience in B2C lifecycle marketing within a fast-paced environment
• Strong quantitative and analytical skills for data-driven decision making
• Proven ability to collaborate and influence across diverse teams
• Working knowledge of modern marketing automation tools
• BA/BS degree or equivalent experience