Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing strategy end-to-end, the full-time remote Lifecycle Marketing Operations Manager will design and implement systems for customer engagement across various financial products, while also drafting messaging and collaborating with cross-functional teams to drive retention, activation, and growth.

Key responsibilities

• Own lifecycle marketing strategy for acquisition, onboarding, retention, and win-back across Flex's product suite
• Draft and approve lifecycle messaging in collaboration with Product, Legal, and Compliance for a regulated fintech audience
• Partner with Engineering and Data to design event-based triggers and data architecture for personalized customer journeys

Required qualifications

• 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, preferably in fintech or regulated industries
• Hands-on experience with Braze or similar platforms, including building Canvases and managing campaigns
• Fluency with Segment or similar CDPs, focusing on identity resolution and event tracking
• Experience collaborating with Engineering and Data teams to design event-based systems
• Strong writing skills and experience navigating legal/compliance review for customer-facing copy