Lifecycle Marketing Manager

Job Summary

To support a growing marketing team, the full-time Lifecycle Marketing Manager will design, launch, and manage end-to-end campaigns remotely, utilizing customer data and marketing automation tools to engage and retain Small Business customers.

Key responsibilities

• Design, launch, and manage multiple end-to-end campaigns across various channels, ensuring optimal segmentation and orchestration
• Identify customer insights and data to develop effective go-to-market strategies and measure campaign performance
• Collaborate with cross-functional teams and partner with Data Scientists to enhance campaign effectiveness through data-driven insights and testing

Required qualifications

• 5+ years of experience in B2C or B2B lifecycle marketing
• Strong analytical skills with the ability to understand data sources and campaign performance metrics
• Experience with marketing automation tools such as Eloqua or Marketo
• Proven ability to manage multiple complex projects and stakeholders
• Exceptional project and time management skills