Lifecycle Marketing Manager

Job Summary

To build and lead lifecycle marketing efforts, the full-time remote Lifecycle Marketing Manager will develop personalized programs for prospect, customer, and patient communications, optimizing the entire journey from pipeline generation to patient engagement.

Key responsibilities

• Lead the revamp of lifecycle marketing efforts across various segments
• Build and test marketing communications to enhance adoption of self-serve products
• Design and optimize lifecycle marketing flows to improve customer activation and retention

Required qualifications

• 7+ years of B2B marketing experience, including 3 years in lifecycle or customer marketing
• Proven ability to build lifecycle programs that drive measurable business outcomes
• Strong analytical skills to measure lifecycle performance effectively
• Experience with AI tools for personalized communications and campaign development
• Ability to collaborate cross-functionally with Sales, Revenue Operations, and Customer Success teams