Lifecycle Marketing Manager

Job Summary

Owning the full customer journey, the full-time Lifecycle Marketing Manager will manage and execute lifecycle marketing efforts across various channels, focusing on driving engagement and revenue while collaborating with cross-functional teams in a remote environment.

Key responsibilities:

• Map and continuously improve the customer lifecycle, identifying trends and behavior-based triggers
• Translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth
• Build and optimize multi-touch, behavior-driven lifecycle campaigns using segmentation and performance analysis

Required qualifications:

• 4+ years of experience in lifecycle marketing or marketing operations/automation in a startup SaaS environment
• Proven success in building and optimizing cross-channel customer journeys
• Hands-on experience with tools such as HubSpot, Amplitude, or similar
• Deep understanding of email, SMS, and in-app messaging best practices and experimentation
• Strong analytical skills with experience translating product usage data into actionable strategies