Lifecycle Marketing Manager

Job Summary

Driving the lifecycle strategy for consumer products, the full-time remote Lifecycle Marketing Manager will manage complex CRM campaigns, optimize client engagement through data analysis, and collaborate with various teams to enhance product adoption and revenue growth.

Key responsibilities

• Drive the strategy for lifecycle programs using email, push, and in-app communications to enhance client engagement and loyalty
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the ecosystem
• Conduct data analysis of campaign results to optimize performance and manage marketing spend effectively

Required qualifications

• 5+ years of experience in developing and executing complex lifecycle/CRM programs
• Extensive experience with CRM tools and campaign-building tools, with familiarity in Braze preferred
• Proven understanding of driving lifecycle marketing results in a B2C setting, with experience in the crypto industry being a plus
• In-depth knowledge of marketing automation and CRM systems
• Strong copywriting skills and expertise in customer segmentation strategies across multiple channels