Lifecycle Marketing Manager

Job Summary

Driving the development of new business email and CRM lifecycle programs, the full-time Senior Lifecycle Marketing Manager will own nurture strategies, audience design, and campaign optimization while working remotely.

Key responsibilities

• Own and optimize all new business email and CRM lifecycle programs, including nurture strategy and audience design
• Build lifecycle foundations from scratch, creating programs and segmentation approaches to support scalable prospect journeys
• Design and launch campaigns utilizing personalization, segmentation, and automation to enhance engagement and conversion rates

Required qualifications

• 5+ years of experience in CRM or lifecycle marketing programs within a B2B SaaS or similar digital environment
• Proven track record of building or significantly rebuilding lifecycle or email programs
• Strong email writing and messaging skills with the ability to simplify complex product information
• Deep expertise in segmentation, journey design, and behavioral targeting
• Experience with CRM and marketing automation platforms, leveraging data for targeting and optimization