Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Lifecycle Marketing Manager opportunity focused on building and optimizing conversion systems, running experiments for growth, and executing launch strategies to drive measurable outcomes.

Key responsibilities

• Manage always-on conversion infrastructure, including onboarding flows and re-engagement campaigns, while continuously monitoring and improving performance
• Own the funnel strategy for directional experiments aimed at achieving company growth goals, diagnosing friction, and implementing structured tests
• Collaborate on product launches by developing conversion-focused campaigns and measuring adoption and engagement metrics post-launch

Required qualifications

• Proven experience in lifecycle marketing, growth marketing, or a similar role within a SaaS environment
• Strong understanding of funnel metrics and the ability to analyze data to inform marketing strategies
• Experience with automation platforms and CRM systems, demonstrating a hands-on approach to building and troubleshooting workflows
• Ability to write effective conversion-focused copy and collaborate with copywriters or AI tools when necessary
• Familiarity with GDPR compliance and list management best practices