Lifecycle Marketing Manager
Job Summary
Driving multi-channel marketing initiatives, the full-time remote Lifecycle Marketing Manager will develop and implement strategic campaigns to enhance the student journey, optimize conversions, and improve retention and engagement for prospective and existing students.
Key responsibilities
- Develops, executes, and optimizes multi-channel lifecycle marketing campaigns, including email and SMS
- Owns student journey communications, ensuring a seamless experience from inquiries through alumni engagement
- Evaluates and reports on key metrics for campaign effectiveness, leading optimizations based on data-informed decisions
Required qualifications
- Bachelor's degree in marketing, business management, or a related field
- 5+ years of experience in lifecycle marketing, preferably in higher education
- Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior
- Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions
- Strong analytical skills to interpret educational data and inform marketing strategies
Complete Job Description
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