Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a remote, contract opportunity as a Lifecycle Marketing Manager responsible for developing and executing data-driven omnichannel campaigns that drive customer adoption, engagement, retention, and revenue growth for QuickBooks Small Business customers.

Key responsibilities:

• Develop and execute end-to-end lifecycle marketing campaigns across various channels including email, SMS, and push notifications
• Build advanced customer segmentation strategies using behavioral data and AI/ML-driven intent models
• Collaborate with cross-functional teams to drive customer acquisition, onboarding, and retention strategies

Required qualifications:

• 7+ years of experience in Lifecycle Marketing, CRM Marketing, or Customer Engagement
• Expertise in building omnichannel campaigns using platforms like Eloqua or Braze
• Strong analytical skills with experience in measuring campaign performance and customer growth metrics
• Hands-on experience with A/B testing and campaign optimization
• Experience leveraging AI/ML models for customer lifecycle optimization