Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Lifecycle Marketing Manager, responsible for defining and executing Mailgun's lifecycle marketing strategy to enhance user activation, engagement, and retention through data-driven programs.

Key responsibilities

• Design and evolve lifecycle experiences across various customer touchpoints to facilitate user transition from signup to paid
• Identify and address customer-journey friction points, collaborating with cross-functional teams to implement solutions
• Audit and optimize existing lifecycle programs based on performance metrics and user feedback

Required qualifications

• 5+ years of experience in lifecycle marketing within a B2B SaaS environment, preferably in a product-led growth setting
• Proven track record of optimizing lifecycle programs through data analysis and customer insights
• Strong project management skills with the ability to handle multiple initiatives simultaneously
• Experience working with cross-functional teams to achieve customer-focused results
• Familiarity with lifecycle marketing platforms and analytics tools