Lifecycle Marketing Manager
Job Summary
To maximize customer lifetime value, the full-time remote Lifecycle Marketing Manager will develop and implement comprehensive lifecycle marketing strategies, optimize the customer journey, and analyze campaign performance to enhance engagement and retention.
Key responsibilities
- Own and optimize lifecycle marketing strategies across various channels, including email and SMS
- Develop, implement, and monitor multichannel marketing campaigns targeting different customer lifecycle stages
- Analyze key metrics and customer data to provide insights for data-driven decision-making and campaign optimization
Required qualifications
- 4 years of experience in marketing with a focus on lifecycle marketing
- Experience with marketing automation platforms and CRM systems, preferably Braze
- Demonstrated success in loyalty strategies and sales growth
- Familiarity with the health tech industry and emerging trends in lifecycle marketing
- Strong analytical skills with a data-driven mindset
Complete Job Description
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