Lifecycle Marketing Manager
Job Summary
Owning the entire customer journey from discovery to retention, the full-time remote Lifecycle Marketing Manager will design and optimize lifecycle strategies, manage email and SMS campaigns, and analyze performance metrics to enhance customer engagement and drive repeat purchases.
Key responsibilities
- Build and evolve the end-to-end lifecycle strategy across the full customer journey
- Own all lifecycle email and SMS flows, campaigns, and promotions using Klaviyo
- Develop and maintain a lifecycle performance dashboard to analyze and report on program effectiveness
Required qualifications
- 3-7 years of lifecycle, CRM, or email marketing experience at a DTC, subscription, or consumer health brand
- Hands-on experience with Klaviyo or a similar email platform
- Familiarity with Shopify and Recharge or comparable e-commerce platforms
- Experience building and optimizing lifecycle programs for multiple distinct audiences
- Strong analytical skills with the ability to translate data into actionable insights
Complete Job Description
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