Lifecycle Marketing Manager

Job Summary

To support a growing product-led organization, the full-time remote Lifecycle Marketing Manager will build and manage lifecycle programs that convert new users into engaged customers while driving retention and expansion through data-driven strategies.

Key Responsibilities

• Own lifecycle programs by building and managing evergreen journeys for onboarding, engagement, and conversion
• Drive new-logo revenue through lifecycle campaigns that nurture users toward paid conversion
• Develop a prioritized roadmap of scalable lifecycle programs, continuously improving based on performance insights

Required Qualifications

• 3-5+ years of experience in lifecycle, CRM, growth, or marketing automation, preferably in B2B SaaS
• Understanding of lifecycle marketing and product-led growth principles
• Hands-on experience with lifecycle campaign management using marketing automation platforms
• Experience with audience segmentation and personalization based on customer data
• Strong copywriting skills for adapting messaging across different customer journey stages