Lifecycle Marketing Manager

Job Summary

Hands-on and detail-driven, the full-time Lifecycle Marketing Manager will build and own the full lifecycle of patient communications, managing pre-enrollment, retention, and re-engagement strategies while working remotely.

Key responsibilities

• Own the patient lifecycle end to end, managing communications automation with defined activation KPIs
• Translate strategy into production-ready campaigns, including workflow configuration and audience segmentation
• Project-manage the development of multimedia app content and optimize rollout strategies for new product features

Required qualifications

• 4+ years in lifecycle marketing or product marketing, with hands-on experience in a communications/CRM tool
• Proven ability to build a lifecycle marketing function from the ground up, defining the roadmap independently
• Track record of accountability to activation or retention KPIs and explaining results contextually
• Experience in healthcare or compliance-sensitive industries is a strong plus
• Ability to integrate patient feedback into product development processes