Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Responsibilities:

• Develop and execute lifecycle marketing strategies to drive customer engagement, retention, and loyalty
• Analyze customer behavior and segment data to tailor and optimize campaigns across different stages of the customer journey
• Design, test, and optimize email campaigns to ensure they resonate with target audiences and achieve desired outcomes

Qualifications:

• 3-5+ years of experience in email marketing or lifecycle marketing
• Proven experience working with Hubspot
• Proficiency in other marketing automation tools and technologies
• A deep understanding of customer segmentation, engagement strategies, and optimization tactics
• Full-time availability (40 hours/week)