Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to join their team remotely.

Key Responsibilities:

• Plan, analyze, and evaluate performance of ongoing campaigns to optimize towards benchmarks
• Own and manage the content calendar, facilitate the creative process, scheduling, and deployment of email content
• Develop, maintain, and optimize drip campaigns as well as automated triggered responses based on user interactions on the site and mobile app

Required Qualifications:

• 5+ years of Lifecycle marketing experience
• Strong background in identifying, implementing, managing, and analyzing high-volume D2C email marketing programs
• Experience using a multi-channel marketing platform like Iterable or Braze
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, and regulatory compliance
• Strong analytical skills and experience with reporting and data analysis