Lifecycle Marketing Manager Devices

Job Summary

A company is looking for a Lifecycle Marketing Manager, Devices.

Key Responsibilities:

• Optimize/expand lead generation initiatives and nurture potential customers to drive hardware purchases
• Leverage promotions to increase repurchase rates and subscription growth
• Build and execute campaigns leveraging email, SMS, push, and in-app communications

Required Qualifications:

• Bachelor's degree or equivalent
• 4+ years of marketing experience
• Experience with digital marketing platforms (Braze highly preferred)
• Experience with DTC ecommerce and promotional strategies
• Experience with subscription marketing strategies a plus