Lifecycle Marketing Operations Manager

Job Summary

A company is looking for an Operations Manager, Lifecycle Marketing.

Key Responsibilities

• Lead lifecycle campaign operations in Iterable, including building and launching campaigns, journeys, and workflows
• Build and manage audiences based on segmentation frameworks and ensure precise execution of lifecycle strategies
• Implement process improvements and automation to enhance execution speed and maintain lifecycle data infrastructure

Required Qualifications

• 5+ years of marketing operations or campaign execution experience, preferably in a high-volume or regulated environment
• Deep hands-on expertise with Iterable, including campaign building and audience segmentation
• Experience with operational execution for direct mail and/or phone outreach workflows
• Demonstrated experience executing lifecycle programs across email, SMS, and push notifications
• Strong project management skills and ability to manage multiple timelines and stakeholders