Lifecycle Marketing Operations Manager

Job Summary

Serving as the operational anchor for Firefox Mobile marketing execution, the full-time remote Lifecycle Marketing Operations Manager will manage App Store Optimization initiatives, translate lifecycle campaign briefs into executable plans, and support product launches while developing scalable processes and automation.

Key responsibilities

• Coordinate and execute ASO initiatives, including metadata updates and creative experiments
• Translate lifecycle campaign briefs into executable plans and support campaign execution across user journey moments
• Gather and consolidate performance data from campaigns to support reporting and future optimization decisions

Required qualifications

• 5+ years of experience in marketing operations or a similar role
• Experience coordinating multi-step marketing programs across various stakeholders and timelines
• Proven ability to create repeatable processes and improve execution quality
• Strong operational judgment and organizational skills
• Commitment to values such as building for people first and engaging evidence over ego