Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist.

Key Responsibilities:

• Take ownership of targeted Lifecycle Marketing experiences and activate campaign designs
• Collaborate with cross-functional teams to deploy experiences and improve retention
• Utilize customer data to formulate testable hypotheses and design experiences based on insights

Qualifications:

• 3+ years of in-house marketing experience, preferably in a B2B SaaS company
• Experience in data-driven marketing activation and increasing customer lifecycle measurements
• Strong understanding of SaaS post-purchase metrics and designing experiences based on customer behavior and product usage insights
• Hands-on experience with Marketing and Customer Success systems (CDPs, Journey Orchestration, Marketing Automation, Analytics)
• Ability to work hybrid or remotely from a US or Canadian location