Lifecycle Marketing Specialist

Job Summary

Hands-on marketers will find a full-time opportunity as a Lifecycle Marketing Specialist, responsible for managing HubSpot and Salesforce lead flow, executing email nurture programs, and supporting demand generation efforts in a remote role with quarterly office visits in San Jose, CA.

Key responsibilities

• Manage lead flow, segmentation, lifecycle stages, and data hygiene within HubSpot and Salesforce
• Execute email nurture and re-engagement programs to enhance customer engagement
• Support ABM initiatives, campaign distribution, and funnel reporting to drive marketing effectiveness

Required qualifications

• 3-4 years of experience in lifecycle marketing, demand generation, or marketing operations
• Hands-on experience with HubSpot and Salesforce platforms
• Experience in B2B SaaS, enterprise technology, or EdTech is preferred
• Strong understanding of lead management and campaign execution
• Ability to work independently in a remote environment