Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist to enhance customer engagement and retention through effective communication strategies.

Key Responsibilities

• Develop and execute communication strategies for customer lifecycle stages from onboarding to retention
• Create and deploy customer communications via email and in-app messaging to keep users informed and engaged
• Analyze data to tailor communications and monitor the effectiveness of lifecycle tactics

Required Qualifications

• Bachelor's degree in Communications, Marketing, Education, or a related field preferred
• 2+ years of experience in customer marketing or professional communications
• Experience in K-6 education or edtech is a plus
• Familiarity with marketing automation and in-app communication platforms
• Ability to manage multiple projects and prioritize work effectively