Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist on a contract basis.

Key Responsibilities

• Create detailed workback schedules for launching new customer journeys
• Develop strategic documentation for lifecycle goals and messaging frameworks
• Analyze customer lifecycle performance using BI tools to draw insights and optimize strategies

Required Qualifications

• 4+ years of hands-on experience with Salesforce Marketing Cloud
• 2+ years of experience building emails and journeys in Iterable or Braze
• 4+ years of experience creating Lifecycle marketing strategies based on customer events
• Proven track record of writing marketing and/or business briefs
• Strong analytical ability with experience using BI tools like Looker and Mode