Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist to manage programs that convert interest into intent.

Key Responsibilities

• Audit and improve website experience and conversion rates
• Build automated nurture campaigns to advance prospects toward sales readiness
• Create mid-funnel content that clarifies value and supports evaluation

Required Qualifications

• Understanding of B2B SaaS funnel dynamics and conversion influences
• Experience in building lifecycle or nurture programs
• Strong copy instincts for clear and compelling messaging
• Familiarity with HubSpot or similar marketing automation platforms
• Ability to collaborate effectively across teams, especially with Sales and RevOps