Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist to strategize and execute member-facing messaging initiatives.

Key Responsibilities

• Implement comprehensive marketing and communications strategies to support member engagement and retention
• Drive innovation in member communications and engagement strategies through data-driven messaging
• Execute marketing campaigns, including setup, optimization, and performance analysis

Required Qualifications

• BA or BS Degree or equivalent combination of education and experience preferred
• 2-5 years in a lifecycle marketing, CRM, or marketing operations role
• Strong hands-on experience with Braze and event-based automation workflows
• Proficiency in Liquid Logic and HTML/CSS for email template adjustments
• Experience with A/B testing methodologies and analytics platforms like Amplitude