Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist to support the growth and optimization of lifecycle programs.

Key Responsibilities

• Support the execution of lifecycle marketing campaigns across various channels to meet engagement and conversion goals
• Assist in testing and optimization by analyzing campaign performance and implementing actionable improvements
• Build and optimize nurture sequences to enhance demand generation, activation, and retention initiatives

Required Qualifications

• Proven experience executing lifecycle or CRM marketing campaigns using Braze or similar platforms
• Strong analytical mindset with experience in running experiments and applying insights for performance improvement
• Experience in building and optimizing nurture sequences for marketing initiatives
• Proficiency in using AI tools for campaign development, ensuring validation of outputs
• Ability to manage work independently while collaborating with cross-functional teams