Lifecycle Marketing Specialist

Job Summary

A company is looking for a Journey Builder / Lifecycle Marketing professional.

Key Responsibilities

• Develop, test, and deploy customer journeys based on product and strategy objectives
• Collaborate with stakeholders on large-scale projects to ensure operational plans and deliverables are met
• Optimize campaign performance through A/B testing and monitor for operational integrity

Required Qualifications

• Experience with SQL
• 7-10 years of hands-on lifecycle marketing experience
• Extensive experience with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, or Oracle Responsys
• BA/BS degree preferred, or equivalent practical work experience
• High aptitude for logical reasoning and critical thinking