Lifecycle Marketing Specialist

Job Summary

Lifecycle Marketing Specialist, a full-time remote position, is responsible for owning the post-signup journey, from free trial activation to paid conversion and renewal, while designing lifecycle infrastructure and programs to enhance user engagement and revenue.

Key Responsibilities

• Own the full post-signup journey, including free trial activation, paid conversion, renewal, and expansion
• Design and implement onboarding experiences and lifecycle programs for both self-serve and sales-assisted accounts
• Utilize HubSpot and Amplitude to manage segmentation, automation, and reporting for lifecycle initiatives

Required Qualifications

• 5-8+ years of experience in lifecycle, CRM, or retention marketing at a SaaS company
• Proven track record of owning free-to-paid or trial-to-paid conversion as a primary metric
• Hands-on experience operating HubSpot and building workflows and contact models
• Proficiency in Amplitude or equivalent product analytics for data-driven decision-making
• Experience building lifecycle infrastructure from scratch and working across both self-serve and sales-assisted motions