Lifecycle Marketing Specialist

Job Summary

To support a growing team, the full-time remote Lifecycle Marketing Specialist will build, launch, and optimize multi-channel lifecycle campaigns aimed at helping health and wellness practitioners discover and adopt integrations that enhance their workflows.

Key responsibilities

• Build and execute multi-channel lifecycle campaigns to engage practitioners at critical moments
• Manage relationships with integration partners and support co-marketing efforts
• Monitor and analyze campaign performance, running A/B tests to optimize messaging and engagement

Required qualifications

• 2-3 years of experience in lifecycle marketing, partnership marketing, or customer marketing at a B2B SaaS company
• Experience executing behavior-triggered, segmented email and in-app campaigns
• Working knowledge of retention and expansion metrics, including attach rates and cohorts
• Proficiency in HubSpot and familiarity with in-app messaging tools like Pendo
• Collaborative mindset with the ability to work across Product, CX, and Partnerships teams