Lifecycle Marketing Strategist

Job Summary

A company is looking for a Lifecycle Marketing Strategist to design and optimize customer engagement strategies.

Key Responsibilities

• Define lifecycle stages and campaign strategies, maintaining customer-facing automated journeys
• Map cross-channel customer journeys and collaborate with CRM teams for campaign execution
• Monitor lifecycle performance, identifying optimization opportunities and reporting to senior leadership

Required Qualifications

• Mortgage marketing experience highly desired
• 3-5 years of experience with CRM or marketing automation technology
• Proven track record in product or lifecycle marketing
• Data-fluency with the ability to analyze performance and recommend improvements
• Creative background in email content and design is a plus