Lifecycle Marketing Strategist

Job Summary

A company is looking for a Lifecycle Marketing Strategist.

Key Responsibilities

• Develop and optimize acquisition, engagement, and retention strategies for consumer financial products
• Build and nurture cross-functional relationships to drive performance improvements
• Implement continuous improvement processes by analyzing results and integrating data-driven insights

Required Qualifications

• 7+ years of experience in lifecycle marketing within a consumer payments business
• Demonstrated experience in testing and optimizing marketing channels
• Strong project management capabilities
• Deep understanding of A/B testing methodologies
• Bachelor's degree required