Lifecycle Marketing Strategist

Job Summary

A company is looking for a Lifecycle Marketing Strategist to drive member growth, engagement, and retention.

Key Responsibilities

• Own mid-funnel and bottom-funnel lifecycle strategy including trial-to-paid conversion and churn prevention
• Build automated, behaviorally-driven lifecycle journeys and campaigns across various platforms
• Track and report on core subscription metrics and translate data into actionable recommendations

Required Qualifications

• 2-5 years of experience in lifecycle marketing, CRM, retention, or growth
• Hands-on experience with automated email journeys and lifecycle campaigns in an ESP
• Familiarity with membership tools and solid understanding of subscription funnel economics
• Strong writing skills, capable of matching brand voice and crafting effective copy
• Ability to manage multiple projects in a fast-paced environment