Lifecycle Operations Manager

Job Summary

Serving as the strategic technical and operational anchor of the global lifecycle program, the full-time remote Lifecycle Operations Manager will define the technical roadmap, drive operational efficiency, and collaborate with cross-functional teams to enhance lifecycle marketing efforts.

Key responsibilities

• Define and own the technical roadmap for lifecycle tooling, ensuring data stability and governance
• Collaborate with lifecycle marketers to design and implement scalable journey orchestration in marketing automation platforms
• Operationalize A/B and multivariate tests, ensuring clear frameworks for measurement and execution

Required qualifications

• 8+ years of experience in lifecycle/CRM operations with a proven track record in scaling CRM/MarTech platforms
• Hands-on experience with marketing automation platforms, particularly in configuring personalized journeys
• Solid understanding of experiment design and best practices in production systems
• Experience partnering with data and engineering teams on integrations and advanced data models
• Technical proficiency with HTML and templating logic, with the ability to debug dynamic content and personalization rules