Local Demand Generation Specialist

Job Summary

A company is looking for a Local Demand Gen Specialist to execute and experiment with strategies to increase demand at parking facilities.

Key Responsibilities

• Generate demand from local businesses needing parking at network locations
• Own and manage local ad campaigns and listings targeting drivers
• Collaborate with leadership to design experiments that translate marketing efforts into business impact

Required Qualifications

• 3+ years of experience in demand generation or digital advertising, preferably at a startup marketing to local businesses
• Proven expertise in running and optimizing email campaigns
• Expertise in local Google Ads, including keyword strategy and landing page conversion
• Experience with SEO strategy and execution, including content strategy and keyword research
• A track record of experimentation with the ability to measure results and iterate quickly