Local Market Research Analyst

Job Summary

A company is looking for a Local Research Analyst who will blend traditional audience research with modern digital measurement.

Key Responsibilities

• Initiate, create, and present local and national research projects for various teams
• Design and execute primary research to test messaging and programming concepts
• Provide quick-turn analysis and present findings dynamically to teams at all levels

Required Qualifications

• 10+ years of experience in market/audience research or media research
• Strong spreadsheet skills, including pivot tables and data cleaning
• Proficient in PowerPoint for creating presentations
• Ability to innovate ideas and methodologies
• Experience with tight deadlines and managing multiple priorities