Local Marketing Manager

Job Summary

As the primary account owner, the full-time Local Marketing Manager will serve as a strategic advisor and performance partner for assigned enterprise brands, focusing on improving unit-level marketing performance through high-volume client interactions and data-driven recommendations in a remote setting.

Key responsibilities

• Act as the main point of contact for franchisees, helping them understand performance results and prioritize actions
• Lead coaching and performance calls to drive local marketing results and identify growth opportunities
• Analyze performance data and translate insights into actionable plans aligned with enterprise and brand goals

Required qualifications

• 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing
• Strong analytical skills to interpret paid and organic performance metrics
• Experience in coaching franchisees or small business owners through performance improvement
• Knowledge of local paid media and organic marketing performance
• Proven ability to influence and guide franchise owners toward best practices