Loyalty and Retention Manager

Job Summary

A company is looking for a Loyalty and Retention Manager.

Key Responsibilities

• Develop and execute retention strategies across the customer journey, including email onboarding and reactivation campaigns
• Collaborate with marketing teams to enhance email collection and implement customer engagement programs
• Utilize Klaviyo for CRM email marketing, optimizing strategies based on data analysis and customer behavior insights

Required Qualifications

• 5+ years of experience in CRM, retention marketing, or email lifecycle marketing in a DTC ecommerce environment
• Expert-level proficiency with Klaviyo, including segmentation and automation
• Strong understanding of customer segmentation strategies and retention tactics
• Ability to analyze data analytics and customer behavior to inform decision-making
• Passion for fitness, sports, and wearable technology