Loyalty and Retention Manager

Job Summary

A company is looking for a Loyalty and Retention Manager.

Key Responsibilities

• Develop and execute retention strategies across the customer journey, including email onboarding and reactivation campaigns
• Collaborate with marketing teams to enhance email collection and implement innovative customer engagement programs
• Utilize data analysis and Klaviyo to optimize email strategies, audience segmentation, and performance metrics

Required Qualifications

• 5+ years of experience in CRM, retention marketing, or email lifecycle marketing within a DTC ecommerce environment
• Expert-level proficiency with Klaviyo, including automation, A/B testing, and deliverability optimization
• Strong understanding of customer segmentation strategies and retention campaign execution
• Ability to analyze data and customer behavior insights to inform decision-making
• Passion for fitness, sports, and wearable technology