Loyalty and Retention Manager

Job Summary

A company is looking for a Loyalty and Retention Manager.

Key Responsibilities

• Develop and execute retention strategies across the customer journey, including onboarding and reactivation campaigns
• Utilize Klaviyo for email marketing, testing content and optimizing KPIs to enhance customer engagement
• Analyze data to inform segmentation strategies and improve email collection and retention efforts

Required Qualifications

• 5+ years of experience in CRM, retention marketing, or email lifecycle marketing within a DTC ecommerce environment
• Expert-level proficiency with Klaviyo, including automation flows and A/B testing
• Strong understanding of customer segmentation strategies and retention tactics
• Ability to analyze data and customer behavior insights to guide marketing decisions
• Passion for fitness, sports, and wearable technology