Loyalty and Retention Manager

Job Summary

A company is looking for a Loyalty and Retention Manager.

Key Responsibilities

• Develop and execute retention strategies across the customer journey, including email collection and onboarding
• Collaborate with marketing teams to enhance email collection and customer engagement programs
• Utilize Klaviyo for CRM email marketing and optimize campaigns based on data analysis and customer insights

Required Qualifications

• 5+ years of experience in CRM, retention marketing, or email lifecycle marketing in a DTC ecommerce environment
• Expert-level proficiency with Klaviyo, including segmentation and A/B testing
• Strong understanding of customer segmentation strategies and retention tactics
• Ability to analyze data analytics and customer behavior to inform decisions
• Passion for fitness, sports, and wearable technology