Loyalty Program Lead

Job Summary

A company is looking for a Loyalty Program Lead responsible for managing a new customer loyalty program to enhance engagement and drive growth.

Key Responsibilities

• Oversee the execution of loyalty campaigns and ensure a consistent customer experience across all touchpoints
• Analyze program performance and member behavior to inform optimization strategies and reporting
• Ensure operational excellence and compliance of the loyalty program while managing relationships with external partners

Required Qualifications

• 4-Year Bachelor's Degree in Marketing, Business, Analytics, or a related field; Master's Degree or MBA preferred
• A minimum of 5 years of experience in loyalty programs or related fields
• Strong understanding of loyalty program mechanics and retail economics
• Experience with CRM platforms, loyalty engines, and performance reporting
• Proven project management skills with a focus on operational discipline and execution