Manager Influencer and Social Marketing

Job Summary

Seeking an ambitious Manager, Influencer and Social Marketing to work remotely, who will own the influencer and social strategy for the iFIT Personal Trainer app, drive subscription growth, and build a creator ecosystem to enhance engagement and retention.

Key responsibilities

• Drive subscription growth through creator and social programs, optimizing investment based on performance and ROI
• Build and scale social and creator experiences that deepen member connection and reduce churn
• Lead influencer and social strategy for product launches, ensuring compelling storytelling that drives awareness and engagement

Required qualifications

• 6+ years of experience in influencer, creator, social, or growth marketing within consumer brands or subscription businesses
• Proven track record of executing creator and social campaigns that deliver measurable business results
• Strong knowledge of the creator ecosystem, social platforms, and amplification strategies
• Experience managing creator partnerships from sourcing to performance optimization
• Data-driven decision maker who utilizes performance insights to optimize strategy and investment