Manager, Lifecycle Communications

Job Summary

A company is looking for a Manager, Lifecycle Communications to join their Marketing Team.

Key Responsibilities

• Develop and execute comprehensive communication programs across various lifecycle channels
• Manage the lifecycle communications calendar and prioritize projects based on KPIs
• Analyze data to identify key lifecycle moments and optimize subscriber retention strategies

Required Qualifications

• 4+ years of experience in lifecycle, CRM, or retention marketing
• Experience with marketing automation platforms (e.g., Braze, Iterable)
• Hands-on experience with A/B testing and performance optimization
• Proven ability to manage multiple projects effectively
• Experience in crafting customer-first messaging across email and SMS