Manager of Applied Intelligence

Job Summary

Leading performance reporting and analysis for various client engagements, the full-time remote Manager of Applied Intelligence will maximize clients' return on marketing investment through program measurement, data analysis, and innovative solutions across digital and social media platforms.

Key responsibilities

• Collaborate with clients to tailor web analytics solutions and reporting needs while providing thought leadership
• Conduct exploratory data analysis to identify business drivers and insights for optimizing customer experiences
• Oversee A/B testing processes and define key performance indicators for marketing content and web development operations

Required qualifications

• 5-7 years of digital analytics experience, including 2+ years in designing solutions with Adobe Analytics or Google Analytics
• Bachelor's Degree in a related discipline or equivalent experience
• Hands-on experience using data for client presentations and proposing learning agendas
• Advanced proficiency in Excel or Google Sheets, with familiarity in HTML, CSS, and JavaScript for analytics purposes
• Experience managing and mentoring data analytics teams, with a strong understanding of digital marketing channels