Manager of Guest Growth Strategy

Job Summary

To drive guest frequency and engagement, the full-time remote Manager of Guest Growth Strategy will develop loyalty engagement strategies, audience segmentation, and customer engagement governance while translating guest intelligence into actionable business recommendations.

Key Responsibilities:

• Lead loyalty engagement, retention, and member growth strategies to enhance guest frequency and lifetime value
• Own audience strategy and personalization initiatives across digital and customer engagement touchpoints
• Develop and govern customer engagement strategies across various channels, ensuring alignment with business objectives

Required Qualifications:

• 7+ years of experience in loyalty, CRM, lifecycle marketing, or related consumer marketing disciplines
• Strong strategic thinking skills with the ability to translate guest intelligence into business actions
• Proficiency in developing audience strategies, segmentation frameworks, and retention initiatives
• Demonstrated analytical capabilities to interpret data and develop actionable recommendations
• Experience with customer engagement platforms and marketing automation tools